Cycle-aware · Free on iOS & Android

Your cycle changes
the number.
TruvoFit explains why.

The weight-loss tracker for people who panic when the scale changes.
Track food, weight, water, and your cycle — and finally understand what the number means.

Download on the App Store Get it on Google Play

Free to download · No subscription required · Track the trend, not the panic

4
Cycle phases tracked
3M+
Foods in database
AI
Coach insights
0
Shame-based features

Why TruvoFit.

Track the trend,
not the panic.

Cycle tracking

Your cycle changes the scale — your app should know that. Log your period, see your current phase, and finally understand why the number moves the way it does. Your body isn't broken. It's cycling.

Menstruation — water is releasing
Scale drops can happen now
This is usually water leaving your body, not fat.

AI coach, cycle-aware

Daily insights that adapt to your phase — reminding you that luteal bloat isn't fat gain, or celebrating energy in your follicular phase. Personalised, not generic.

Momentum Score

A daily 0–100 score based on your logging consistency, weight trend, and habits. Not a judgement — a signal. "Steady" beats "perfect" every time.

Trends, not numbers

TruvoFit. shows your weight pattern over weeks. One bad weigh-in doesn't ruin anything.

↓ 0.4 kg 7-day average trend

No streak anxiety

Miss a day? TruvoFit. doesn't reset your progress or penalise you. It just picks up where you left off. No drama.

AI meal logging

Just type what you ate in plain English. Gemini AI estimates calories and macros instantly — no database searching required.

Usual foods

Your frequent meals saved and ready to tap. Log your usual breakfast in one tap — no typing, no searching, no friction.

Log any day

Forgot to log yesterday? Tap back to any date in the calendar and fill it in retroactively. No gaps, no guilt.

Barcode scanning

Scan any packaged food and get instant nutrition data from 3 million products worldwide.

Water tracking

Simple daily hydration tracking built in. Tap to log, see your daily total, done.

Not fat. Hormones.

Water retention, cycle phases, cortisol, poor sleep — TruvoFit. gives you the context behind the number, so you can stop panicking and start understanding.

Download TruvoFit. free →

How it works

Simple by design.

1

Set your goal

Tell TruvoFit. your weight, target, and lifestyle. It builds a realistic calorie target — not a punishment.

2

Log your food

Type a meal in plain English, scan a barcode, or tap a recent food. AI handles the rest in seconds.

3

Understand the number

TruvoFit. shows your weekly trend — and if you track your cycle, explains why the number moved. Water? Hormones? Stress? You'll know.

4

Miss a day — fine

TruvoFit. doesn't reset. It doesn't judge. It picks up right where you left off, every time.

TruvoFit Store

Everything we make.

📖 Book
Why You're
Not Failing

15 chapters on the science, psychology and reality of sustainable weight loss. The owner's manual that should come with every weight loss journey.

🃏 Card Deck
The Panic
Protocol

25 cards for when the scale spikes, motivation disappears, or life derails your routine. Print, cut, keep. Real guidance for real moments.

📱 App
TruvoFit
App

AI meal logging, weight trends, barcode scanning, water tracking — built for real life, not perfect days. Free to download on iOS.

⭐ Bundle — Best value
The TruvoFit
Bundle

Book + Panic Protocol together. Everything you need to understand your body, stay on track, and handle the hard moments — at the best price.

Now available

Why You're
Not Failing

The Science, Psychology & Reality of Sustainable Weight Loss

The owner's manual that should come with every weight loss journey. 15 chapters covering why the scale lies, what happens in your first 30 days, how sleep affects fat loss, and why you're almost certainly not failing.

  • Why the scale lies to you (Chapter 2)
  • What really happens in the first 30 days
  • The hidden power of sleep on fat loss
  • How to break a plateau without crash dieting
  • Building habits you can keep for life

From the book

Stories that will feel familiar.

"I finally understood why I gain 2 kg every month before my period and lose it again after. I spent years thinking I was failing. I wasn't. TruvoFit. was the first app that actually explained it."

Laura, 38
TruvoFit user · cycle tracking

"I would have quit in week 3 like every other time. Now I know that plateaus are normal, the scale lies, and consistency wins. I'm not the same person who started."

Sarah, 34
Lost 12 kg over 8 months

"The scale was lying, but my measuring tape wasn't. The shame made me eat more. The kindness helped me stop. TruvoFit. is the first app that actually felt like it was on my side."

Emma, 28
Lost 12 kg, still going

"I thought I needed to try harder. I actually needed to rest more. Small regain is just data, not disaster. I know what to do now — and I know it works."

Michael, 42
Lost 18 kg over 10 months

Sarah, Emma and Michael are illustrative characters from the book Why You're Not Failing — their stories reflect patterns seen across real weight loss journeys.

FAQ

Good questions.

Yes — TruvoFit. is free to download and use. The core features including AI meal logging, weight tracking, barcode scanning, and water tracking are all included at no cost.
TruvoFit. uses Google's Gemini AI to estimate calories and macros from natural language descriptions. For most foods it's accurate enough for tracking purposes. For packaged foods, barcode scanning pulls exact nutritional data from our 3 million product database.
Nothing bad. TruvoFit. doesn't have streaks to break or progress to reset. It simply picks up from where you left off. Your trends are based on what you do log — not penalised for what you don't.
Yes. Your data is stored on Supabase infrastructure with encryption at rest and in transit. We apply row-level security so only you can see your own data. We never sell your data or use it for advertising. See our Privacy Policy for full details.
TruvoFit. is live on iOS and the Android version is coming soon. Sign up below to be notified the moment it launches — you'll be first on the list.
It's a 15-chapter guide on the science and psychology of sustainable weight loss — available on Gumroad and Amazon Kindle. It covers why the scale lies, what to expect in your first 30 days, how sleep affects fat loss, how to break plateaus, and much more. Think of it as the owner's manual that should come with every weight loss journey.
Yes — and it's actually built with you in mind. Women over 40 often find standard calorie apps frustrating because they don't account for the hormonal shifts that affect weight: cycle changes, perimenopause, cortisol, sleep disruption. TruvoFit. tracks all of these and gives you context behind the number, so you understand what's actually happening rather than just seeing a number go up and down.
Not at all. Cycle tracking is optional and completely private — you turn it on if you want it. TruvoFit. works fully without it: food logging, weight trends, water tracking, and coaching all work independently. But if you do opt in, the app uses your cycle phase to add context to your weight changes — which most users find makes a big difference to how they feel about the scale.

From the blog

Understand what's actually happening.

Cycle
Why You Gained Weight on Your Period (It's Not Fat)

July 3, 2026 · 5 min read

Weight gain before and during your period is almost never fat. Here's the hormone science behind what's actually happening.

Read article →
Cycle
Why You're Always Hungrier Before Your Period

July 21, 2026 · 5 min read

Premenstrual hunger is biological, predictable, and completely understandable once you know what's driving it.

Read article →
Weight Loss
Why the Scale Lied to You This Morning

June 10, 2026 · 5 min read

You ate perfectly yesterday but the scale went up. Here's exactly what happened — and why it has nothing to do with fat.

Read article →
Weight Loss
What Is Water Weight — And How Long Does It Last?

July 5, 2026 · 5 min read

Water weight is real, it moves fast, and it explains most of the dramatic scale changes you've ever seen.

Read article →
Mindset
The Monday Restart Cycle: Why You Keep Starting Over

July 7, 2026 · 6 min read

Starting fresh every Monday isn't a discipline problem. It's a thinking pattern — and once you see it clearly, it becomes much easier to break.

Read article →
Weight Loss
How to Break a Weight Loss Plateau (Without Crash Dieting)

July 11, 2026 · 6 min read

A real plateau and a fake plateau look identical. Knowing which one you're in changes everything about how to respond.

Read article →
View all 13 articles →
"Most people don't need another diet. They need a better understanding of what's actually happening inside their bodies."
👩‍💻
Alexandra
Founder, TruvoFit
177
Countries
15
Book chapters
0
Shame features

Our story

Built out of frustration.

TruvoFit started with a simple observation: most people quit not because they lack willpower — but because nobody explained how weight loss actually works.

The same story repeated itself hundreds of times. Someone starts motivated, loses a few kilos in week one (mostly water), then stalls in week three and thinks they've failed. They haven't. They just didn't have the right map.

So we built one. An app that tracks without judging. A book that explains without preaching. Tools built for real life — not perfect days.

Progress without pressure. No streaks to break, no shame when you miss a day.
Science, not trends. Every feature is built around how your body actually works.
Built for real people who are done with diet culture and ready for something that actually lasts.

Get started

Stop panicking about the scale.
Start understanding it.

Download free on iOS. Track food, weight, water, and your cycle — and finally know why the number changes.

Download on iOS →

Android early access

No spam. Just one email when Android launches.